How to get your business on ChatGPT

An eligible business gets on ChatGPT by claiming a listing in Business Hub. The claim lets that business edit the profile it provides, and it does not control what ChatGPT recommends.

Where ChatGPT is available, an owner or a person authorized to represent the business can claim an eligible listing through Business Hub. OpenAI announced that path in beta on November 10, 2026. Eligibility depends on location and on the type of business, and not every category can claim.

Nothing on the help page, in the announcement, or in the policy names a CPA firm, a law firm, an insurance agency, or an architecture and engineering practice as eligible. If you run one of those practices, don’t take this as permission to claim, to add a missing local office, or to publish an agent.

Who can claim and edit a firm’s listing in ChatGPT?

How to get your business listed on ChatGPT, when the business is eligible, is a claim by the owner or by a person authorized to represent the business. That person verifies the connection and waits for approval. The claim does not require an ads account or a ChatGPT Enterprise agreement.

As of November 12, 2026, the help page lists verification methods a business may be offered: a business phone, a business email, a website-domain TXT record, or Shopify. If someone else manages the domain, that person adds the TXT record.

Local stores and restaurants can currently claim only an existing US listing. An eligible online business that is not found may see an option to add the business, and that option does not give a professional firm a right to add a missing office.

OpenAI’s policy, updated November 10, 2026, says the company may hold other categories until it has the safeguards needed to support them responsibly. Eligibility can change, and the company may decline a request when the business’s offerings or practices raise significant safety or integrity concerns.

Existing OpenAI Enterprise customers and advertisers can work with their OpenAI representative. On November 10, 2026, OpenAI said 1.2 billion people use ChatGPT each week. That figure is what the company said, and it is not an independent census.

Who verifies a ChatGPT business profile before it can be edited?

The person who may publish a change is an authorized representative who has passed an identity check, and they use their own account. After the claim is approved, identity verification is still required. Until that check is done, that person cannot publish changes to business information, view insights, or create an eligible business agent.

The claim alone does not give the verified badge. The blue check follows approval of the identity check with Persona, and a government ID, a business registration, and proof of authority may be required.

The admin who claimed the business can add teammates in Business Hub and can grant an agency access to manage the business or its agent. Each person uses their own account, so don’t forward a personal claim invitation. Each brand is managed on its own, and claiming a parent name does not claim its locations.

What does claiming a ChatGPT business listing change?

After both approvals, what you can update is public business information. The help page lists the website, the description, the product or service category, the logo, a delivery policy, a return policy, a cover photo, and other optional details. OpenAI reviews the changes and publishes them. Updates can take time to appear, and ChatGPT may still use other sources when it answers.

The policy says the information has to represent the business truthfully and stay current, including the name, the category, the address or service area, the hours, the contact details, and the products or services. Don’t put a result, a ranking, or a qualification on the listing unless the firm can support it.

OpenAI does not verify every detail, and the business stays responsible for what it submits. Don’t impersonate a business, open a fake or duplicate profile, or misrepresent ownership, affiliation, credentials, or endorsements.

With both approvals, Business Hub can show aggregate activity over the past 28 days, including mentions and website clicks, plus discovery topics. The business does not receive individual prompts or conversations, including chats with a business agent. A blank metric can mean the activity is under a threshold, still collecting, or that reporting is unavailable. It does not necessarily mean nobody asked.

Does a ChatGPT business claim control recommendations?

No. Claiming lets the business manage the information it provides. It does not guarantee increased visibility, and it does not give direct control over independent recommendations. Advertising does not influence those answers. Claiming, an agent, and advertising are separate. A sponsored placement is clearly labeled, and it is separate from ChatGPT’s responses. The November 10, 2026 post says the company does not share users’ conversations or agent chats with the business.

A business agent on the listing is a separate product, limited to eligible ecommerce and online service businesses in the United States that have a website and meet a separate policy. The current agent explains products and policies and links to the website. It does not complete a purchase, a booking, or an order check. Some businesses can manage a profile and still be ineligible for an agent.

If you run a professional firm, don’t treat that agent as a way to handle a client matter. An outside agent in a client portal or a bank is a different question, and this listing does not answer it.

What should stay off the listing?

The listing is public marketing information, not client data. For a CPA firm, it is not a client’s return. Section 7216 still governs tax return information, and consent stays on the section 7216 page.

For a law firm, don’t misrepresent credentials. For an insurance agency, don’t describe the listing as the carrier’s AI program, and don’t promise a coverage result. For architecture and engineering, a listing that implies a tool issues the drawings would misstate the work. In Florida, the seal stays with the responsible architect or engineer.

Where you can start

Name the person who is allowed to publish the firm’s public description, and write down what that edit does not buy. The offer for that decision is AI governance. The service does not claim the listing, and it does not maintain it.

Book a discovery call. Managed is taking discovery calls now. Free, Team, and Enterprise are coming soon, with no date and no price. Accounting and tax firms can start from the page that already covers the practice.