Semrush for AI agents

Agents read Semrush at once. Changes and sends are held for a person's approval by default.

About Semrush

Semrush is a popular SEO tool suite that specializes in keyword research, competitor analysis, and Google Ad campaign optimization.

What an agent can do in Semrush

Every Semrush action is classed by the platform as a read, a change or a send. Reads run at once. Changes and sends are held for a person by default.

Runs at once (reads)

Looks things up in Semrush without asking first. 35 actions.

  • Check Semrush account units balanceTool to fetch the remaining Semrush Standard API units for the authenticated account. Use this before launching large batches of Semrush report requests to preflight and fail fast if units are exhaust
  • Get keyword difficultyDetermines the Keyword Difficulty (KD) score (0-100, higher means greater difficulty) for a given phrase in a specific Semrush regional database to assess its SEO competitiveness. Returns CSV-formatte
  • Get ad copiesRetrieves unique ad copies Semrush has observed for a specified domain from a regional database, detailing ads seen in Google's paid search results. Results are a sampled subset, not a complete pictur
  • Get anchor textsUse this action to get a CSV report of anchor texts for backlinks pointing to a specified, publicly accessible domain, root domain, or URL.
  • Get authority score profileRetrieves the Authority Score (AS) profile for a specified target, showing the count of referring domains that link to the target for each AS value from 0 to 100.
  • Get backlinksFetches backlinks for a specified domain or URL as a semicolon-delimited CSV string (parse with `sep=';'`); allows customization of columns, sorting, and filtering. Consumes Semrush API credits per re
  • Backlinks overviewProvides a semicolon-delimited (sep=';') CSV summary of backlinks, including Authority Score and link type breakdowns, for a specified and publicly accessible domain, root domain, or URL. A result of
  • Broad match keywordFetches broad match keywords for a given phrase. Response is CSV-like text (not JSON); parse by splitting on line breaks and delimiters. `display_sort` and `display_filter` parameters are defined but
  • Get categoriesRetrieves categories and their 0-1 confidence ratings for a specified domain, subdomain, or URL, with results sorted by rating. Response is returned as semicolon-separated text in a single 'data' fiel
  • Get categories profileRetrieves a profile of content categories from referring domains for a specified target, analyzing its first 10,000 referring domains and sorting results by domain count.
  • Get competitor dataRetrieves a CSV-formatted report of competitors for a specified target (root domain, domain, or URL) based on shared backlinks or referring domains. Output is a CSV string; use display_limit and displ
  • Get competitors in organic searchUse to get a domain's organic search competitors from Semrush as a semicolon-separated string; `display_date` requires 'YYYYMM15' format if used.
Show all 35
  • Get competitors in paid searchRetrieves a list of a domain's competitors in paid search results from a specified regional database.
  • Get domain ad historyRetrieves a domain's 12-month advertising history from Semrush (keywords bid on, ad positions, ad copy) for PPC strategy and competitor analysis; most effective when the domain has ad history in the s
  • Get domain organic pagesFetches a report on a domain's unique organic pages ranking in Google's top 100 search results, with options for specifying database, date, columns, sorting, and filtering. Response is semicolon-separ
  • Get domain organic search keywordsRetrieves organic search keywords for a domain from a specified Semrush regional database; `display_positions` must be set if `display_daily=1` for daily updates. Response is semicolon-delimited CSV t
  • Get domain organic subdomainsRetrieves a report on subdomains of a given domain that rank in Google's top 100 organic search results for a specified regional database.
  • Get domain paid search keywordsFetches keywords driving paid search traffic to a specified, existing domain using a supported Semrush regional database.
  • Get PLA search keywords for a domainRetrieves Product Listing Ad (PLA) search keywords for a specified domain from a Semrush regional database.
  • Compare domainsAnalyzes keyword rankings by comparing up to five domains to find common, unique, or gap keywords, using specified organic/paid types and comparison logic in the `domains` string.
  • Get historical dataRetrieves monthly historical backlink and referring domain data for a specified root domain, returned as a time series string with newest records first.
  • Get indexed pagesRetrieves a list of indexed pages from Semrush for a specified `target` (root domain, domain, or URL) and `target_type`, ensuring `target` is publicly accessible, Semrush-analyzable, and correctly mat
  • Keyword overview all databasesFetches a keyword overview from Semrush for a specified phrase, including metrics like search volume, CPC, and competition. Response is returned as a CSV-like string; parse headers and rows into a str
  • Get keyword overview for one databaseFetches a keyword summary for a specified phrase from a chosen regional database. Returns CSV-like text (not JSON) with column headers matching `export_columns` codes (e.g., 'Ph', 'Nq', 'Kd'); parse h
  • Get keywords ads historyFetches a historical report (last 12 months) of domains advertising on a specified keyword in Google Ads, optionally for a specific month ('YYYYMM15') or the most recent period, returning raw CSV-like
  • Get organic resultsRetrieves up to 100,000 domains and URLs from Google's top 100 organic search results for a keyword and region, returning a raw string; use `display_date` in 'YYYYMM15' format (day must be '15') for h
  • Get paid search resultsFetches domains ranking in Google's paid search results (AdWords) for a specified keyword and regional database.
  • Phrase questionsFetches question-format keywords semantically related to a given query phrase for a specified regional database, aiding in understanding user search intent and discovering content ideas.
  • Get PLA competitorsRetrieves domains competing with a specified domain in Google's Product Listing Ads (PLA) from a given Semrush regional database.
  • Get PLA copiesFetches Product Listing Ad (PLA) copies that Semrush observed for a domain in Google's paid search results.
  • Get referring domainsRetrieves a semicolon-delimited text report listing domains that link to a target, with options to filter by type (not value). Parse with sep=';' and cast numeric columns (e.g., backlinks_num, domain_
  • Get referring domains by countryGenerates a CSV report detailing the geographic distribution of referring domains (by country, determined via IP address) for a specified, publicly accessible target.
  • Referring i psFetches IP addresses that are sources of backlinks for a specified target domain, root domain, or URL.
  • Find related keywordsCall this to find related keywords (including synonyms and variations) for a target phrase in a specific regional database; `display_date` (if used for historical data) must be 'YYYYMM15' for a past m
  • Get TLD distributionFetches a report on the Top-Level Domain (TLD) distribution of referring domains for a specified target, useful for analyzing geographic or categorical backlink diversity.

Held for approval by default (changes and sends)

Held for a person's approval by default. The approval is recorded and the action is sent once, never twice, with 10 seconds to undo. 2 actions.

  • Batch comparisonCompares backlink profiles for multiple specified targets (domains, subdomains, or URLs) to analyze and compare link-building efforts.
  • Batch keyword overviewFetches a keyword overview report from a Semrush regional database for up to 100 keywords, providing metrics like search volume, CPC, and keyword difficulty. Response is CSV-like text (not JSON); pars

Changes wait in Needs you

Changes and sends in Semrush are held for a person's approval by default. The approval is recorded, and the action is sent once, never twice, with 10 seconds to undo.

How approvals work

Semrush questions

Can an agent change data in Semrush on its own?

Not by default. Changes and sends in Semrush are held for a person's approval. The approval is recorded, and the action is sent once, never twice, with 10 seconds to undo.

What can an agent read in Semrush?

This connector lists 35 read actions. Reads run at once, without waiting for approval.

How does Semrush connect?

It connects with API key. Connectors are built and maintained by third-party developers; availability is confirmed during scoping.

Bring Semrush to your agents.