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Braze for AI agents

Agents read Braze at once. Changes and sends are held for a person's approval by default.

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About Braze

Braze is a customer engagement platform for managing user data, messaging, campaigns, analytics, catalogs, templates, and workspace automation.

What an agent can do in Braze

Every Braze action is classed by the platform as a read, a change or a send. Reads run at once. Changes and sends are held for a person by default.

Runs at once (reads)

Looks things up in Braze without asking first. 51 actions.

  • Export Global Control Group UsersStart an asynchronous export of all current Global Control Group users. The response only acknowledges dispatch and identifies files; completion arrives through the callback, temporary URL, or configu
  • Export Segment UsersStart an asynchronous newline-delimited JSON export for one segment. The response acknowledges dispatch, not completion. Only one export per segment may run at once, with at most 100 concurrent segmen
  • Export Users by IdentifiersReturn user profiles matching one or more Braze, external, alias, device, email, or phone identifiers; this reads profiles and does not track events or consume data points.
  • Generate Preference Center URLGenerate a user-specific URL for an API-created or drag-and-drop Braze preference center. HIGH IMPACT: the returned URL is a sensitive capability that can change that user's subscriptions. Do not log,
  • Get CampaignReturn configuration and delivery details for one campaign identified by its Braze campaign ID.
  • Get Campaign AnalyticsGet up to 100 daily campaign analytics points. Dashboard and Currents aggregation definitions can differ.
  • Get Campaign Translation SourceRead the default source values inside translation tags for one campaign message variation. Requires campaigns.translations.get, translation tags on a multi-language message, and observes a 250,000 req
  • Get CanvasReturn configuration and step details for one Canvas identified by its Braze Canvas ID.
  • Get Canvas AnalyticsExport Canvas daily time-series analytics with optional variant, step, and deleted-step breakdowns. Dashboard and Currents definitions can differ.
  • Get Canvas Analytics SummaryExport Canvas analytics rollups with optional variant, step, and deleted-step breakdowns. Braze normalizes range timestamps to midnight in the company time zone.
  • Get Canvas Translation SourceRead default source values inside translation tags for one Canvas step message variation. Requires canvas.translations.get, translation tags on a multi-language message, and observes a 250,000 request
  • Get Catalog ItemReturn one Braze catalog item by exact catalog name and item ID. Requires the immutable catalogs.get_item API-key permission and shares a 50 requests/minute limit with synchronous catalog item endpoin
Show all 51
  • Get Content BlockReturn one persisted Braze Content Block by API identifier, optionally with its current campaign and Canvas inclusion records.
  • Get Content Block Translation SourceRead default source values inside one Content Block's translation tags. Requires content_blocks.translations.get, configured translation tags, and observes a 250,000 requests/minute limit.
  • Get Custom Event AnalyticsGet 1 to 100 daily or hourly occurrence counts for one custom event, optionally filtered by app and analytics-enabled segment.
  • Get Email TemplateReturn one stored HTML email template by API identifier. Braze does not accept drag-and-drop-editor templates on this endpoint.
  • Get Email Template Translation SourceRead default source values inside an email template's translation tags. This source endpoint specifically requires templates.email.info, plus a multi-language template, and observes a 250,000 requests
  • Get Preference CenterGet persisted HTML, state, options, identifiers, and timestamps for one Braze preference center. Limited to 1,000 requests/minute per workspace.
  • Get Purchase SeriesGet 1 to 100 daily or hourly purchase quantity or revenue points, optionally filtered by app and product. The selected metric determines the exact Braze purchase endpoint.
  • Get SegmentReturn Braze's documented configuration details for one segment identified by its segment API identifier.
  • Get Segment AnalyticsGet up to 100 daily estimated segment-size points. Export and count segment users when an exact size is required.
  • Get Session AnalyticsGet 1 to 100 daily or hourly session-count points, optionally filtered by app and analytics-enabled segment.
  • Get Subscription Group StatusGet saved membership status for up to 50 users in one exact subscription group. External IDs take query precedence if also supplied; email and phone cannot be combined. Results are Subscribed, Unsubsc
  • Get User KPI SeriesGet 1 to 100 points for one user KPI: daily active users, rolling 30-day monthly active users, daily new users, or daily uninstalls. Optionally filter to one Braze app. The selected metric determines
  • Get Webhook Template Translation SourceRead default source values inside a webhook template's translation tags. Requires templates.translations.get and webhook template translations enabled by Braze; otherwise Braze may return FEATURE_NOT_
  • List CampaignsReturn one page of Braze campaigns for discovery, optionally including archived campaigns and filtering by last edit time.
  • List Campaign TranslationsView every configured locale translation map for one campaign message variation, or filter by locale. Requires campaigns.translations.get, multi-language support on the message, and observes a 250,000
  • List CanvasesReturn one fixed provider page of up to 100 Braze Canvases for discovery, optionally including archived Canvases and filtering by last edit time. Braze exposes no page-size control; returning the comp
  • List Canvas TranslationsPreview configured locale translations for one Canvas step message variation. Requires canvas.translations.get, multi-language support on the message, and observes a 250,000 requests/minute limit.
  • List Catalog ItemsReturn one fixed provider page of up to 50 items from a Braze catalog, preserving arbitrary item attributes and exposing Braze Link-header pagination. Braze exposes no page-size control; returning the
  • List CatalogsReturn all catalogs in the connected Braze workspace. Braze exposes no page-size control or resumable boundary, so a local 10-item cap would hide catalogs and save context tokens, not provider request
  • List Cloud Data Ingestion IntegrationsReturn one 10-item page of configured Cloud Data Ingestion integrations. Requires the workspace's Cloud Data Ingestion entitlement and has a 50 requests/minute limit.
  • List Cloud Data Ingestion Sync StatusesReturn one 10-item page of sync statuses for a Cloud Data Ingestion integration. Requires the workspace's CDI entitlement and has a 100 requests/minute limit.
  • List Content BlocksReturn one offset-based page of persisted Braze Content Blocks. Omit offset on the first call and use next_request only when it is returned.
  • List Content Block TranslationsView every configured locale translation map for one Content Block, or filter by locale. Requires content_blocks.translations.get, multi-language translation tags on the block, and observes a 250,000
  • List Custom AttributesReturn one fixed provider page of up to 50 alphabetically sorted custom-attribute definitions and a Link-header continuation cursor. Braze exposes no page-size control; returning the complete page avo
  • List Custom Event NamesReturn one fixed provider page of up to 250 alphabetically sorted custom event names. Braze exposes no page-size control; returning the complete page avoids losing continuation records. A local 10-ite
  • List Custom EventsReturn one fixed provider page of up to 50 alphabetically sorted custom-event definitions and a Link-header continuation cursor. Braze exposes no page-size control; returning the complete page avoids
  • List Email Template Locale TranslationsView email template translations, optionally filtered to one locale. Braze documents locale_id as optional: when omitted, this action sends no locale filter and returns Braze's translation-list respon
  • List Email TemplatesReturn one offset-based page of stored HTML email templates. Drag-and-drop templates are excluded; omit offset on the first call.
  • List Email Template TranslationsView all configured translations and locales for one email template. Requires templates.translations.get, a multi-language template, and observes a 250,000 requests/minute limit.
  • List Hard Bounced EmailsReturn one newest-first offset page of hard-bounced emails. end_date and either start_date or email are required; an email lookup takes precedence over dates. Increase offset until a page has fewer th
  • List Invalid Phone NumbersReturn one newest-first offset page of invalid SMS numbers by UTC date range, or check exact E.164 numbers. Exact numbers take precedence over dates. Reasons are provider_error or deactivated. Increas
  • List Preference CentersList all available Braze preference centers and their IDs and timestamps. Braze exposes no page-size control or resumable boundary, so a local 10-item cap would hide centers and save context tokens, n
  • List Purchase ProductsReturn every product ID from an optional caller-selected provider page. Braze documents page as a string but does not publish a page size, continuation token, or terminal marker, so a local 10-item ca
  • List Scheduled BroadcastsList dashboard and API scheduled campaigns and Canvas entries through an ISO 8601 end date. Recurring broadcasts appear only once at their next occurrence. Braze exposes no page-size control or resuma
  • List SDK Authentication KeysHIGH IMPACT SECURITY READ: list all SDK Authentication public keys, IDs, descriptions, and primary status for one exact app. Braze exposes no page-size control or resumable boundary, so a local 10-ite
  • List SegmentsReturn one fixed provider page of up to 100 Braze segments and their IDs for audience discovery. Braze exposes no page-size control; returning the complete page avoids losing continuation records. A l
  • List Unsubscribed EmailsReturn one offset page of latest unsubscribe records for a UTC date range or exact email. end_date and either start_date or email are required. This is latest state, not full history; use Currents for
  • List User Subscription GroupsReturn one offset page of subscription groups that have status history for users selected by exactly one email or phone identifier type. Newly created groups with no user update are omitted. limit def
  • List Webhook Template TranslationsView configured translations for one webhook template, optionally filtered by locale. Requires templates.translations.get and webhook template translations enabled by Braze; otherwise Braze may return

Held for approval by default (changes and sends)

Held for a person's approval by default. The approval is recorded and the action is sent once, never twice, with 10 seconds to undo. 68 actions.

  • Blocklist EmailsHIGH IMPACT: globally unsubscribe and mark as hard bounced one to 50 exact email addresses. This can affect every profile sharing an address and prevent delivery across campaigns. Success is rejected
  • Cancel Segment ExportsAsk Braze to cancel all ongoing exports for a segment. Braze documents no response confirmation schema, so a successful call is only the provider response and must not be treated as proof that cancell
  • Schedule Campaign TriggerHIGH IMPACT: schedule one durable API-triggered campaign dispatch. Provide up to 50 recipients, optionally intersected with a Connected Audience. Audience-only targeting requires broadcast=true, which
  • Schedule Canvas TriggerHIGH IMPACT: schedule one durable API-triggered Canvas entry. Provide up to 50 recipients, optionally intersected with a Connected Audience. Audience-only targeting requires broadcast=true, which cann
  • Create CatalogCreate one persistent catalog in the connected Braze workspace. The catalog name must be unique and identifies the resource for later reads or deletion.
  • Create Catalog FieldsAsynchronously create up to 50 fields in one Braze catalog. Requires the immutable catalogs.create_fields API-key permission and shares a 50 requests/minute limit with asynchronous catalog field and s
  • Create Catalog ItemSynchronously create one Braze catalog item by exact item ID. Requires the immutable catalogs.create_item API-key permission and shares a 50 requests/minute synchronous item limit. Existing IDs and bo
  • Create Multiple Catalog ItemsAsynchronously create up to 50 Braze catalog items. Requires the immutable catalogs.add_items API-key permission and shares a 16,000 requests/minute limit with asynchronous catalog item endpoints. A 2
  • Create Catalog SelectionAsynchronously create one Braze catalog selection. Requires the immutable catalogs.create_selection API-key permission and shares a 50 requests/minute limit with asynchronous field and selection endpo
  • Create Content BlockPersist a reusable HTML or text Content Block in the connected Braze workspace. This creates content only; it does not send or deliver a message.
  • Create Email TemplatePersist an HTML email template on Braze's Templates & Media page. This creates template content only; it does not send or deliver an email.
  • Create Media Library AssetUpload one asset to Braze from a public HTTP(S) URL or local file. URL mode sends JSON; local-file mode uses the multipart asset_file contract implemented by Braze's official MCP server and does not s
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  • Create Message ScheduleHIGH IMPACT: schedule API-only channel messages for future processing. Individual targets are limited to 50 combined IDs and aliases; otherwise explicit broadcast=true is required. Requires messages.s
  • Create Preference CenterHIGH IMPACT: durably create and optionally activate a Braze-hosted preference center. Its name cannot be changed after creation. Confirm HTML, state, and identifiers before calling. Limited to 10 requ
  • Create SDK Authentication KeyHIGH IMPACT SECURITY OPERATION: create an SDK Authentication key from an RSA public key for one exact app. Set make_primary only when the new key should immediately replace the current primary key. Ne
  • Create Send IDCreate or assign a send ID for programmatic message-performance tracking. Every explicit campaign_id and send_id combination counts toward the workspace limit of 100 custom send IDs/day. Requires send
  • Create User AliasesAdd up to 50 Braze aliases to existing external-ID users or create alias-only profiles. Requires users.alias.new. Duplicate alias-label/name pairs can return success without changing a profile; a 201-
  • Delete Campaign Trigger ScheduleHIGH IMPACT: durably cancel a scheduled API-triggered campaign before send time. This cannot undo sends already processed. Last-second cancellation is best-effort and may affect all, some, or none of
  • Delete Canvas Trigger ScheduleHIGH IMPACT: durably cancel a scheduled API-triggered Canvas before entry time. This cannot undo entries already processed. Last-second cancellation is best-effort and may affect all, some, or none of
  • Delete CatalogPermanently delete one Braze catalog and all of its contents by exact catalog name through DELETE /catalogs/{catalog_name}. This cannot be undone and requires catalogs.delete permission.
  • Delete Catalog FieldAsynchronously request deletion of one field by exact catalog and field name. Requires the immutable catalogs.delete_fields API-key permission and shares a 50 requests/minute field/selection limit. Fi
  • Delete Catalog ItemRequest deletion of one catalog item by exact catalog name and item ID. HTTP 202 with message=success confirms acceptance, not terminal deletion. Requires the immutable catalogs.delete_item API-key pe
  • Delete Multiple Catalog ItemsAsynchronously request deletion of up to 50 catalog items by exact IDs. Requires the immutable catalogs.delete_items API-key permission and shares a 16,000 requests/minute asynchronous item limit. A 2
  • Delete Catalog SelectionAsynchronously request deletion of a selection by exact catalog and selection name. Requires the immutable catalogs.delete_selection API-key permission and shares a 50 requests/minute field/selection
  • Delete Message ScheduleHIGH IMPACT: durably cancel an API-only message schedule before it is sent. This cannot undo a send already processed. Requires messages.schedule.delete. An accepted cancellation does not prove that a
  • Delete SDK Authentication KeyHIGH IMPACT SECURITY OPERATION: permanently delete one exact non-primary SDK Authentication key from one exact app. Braze refuses deletion of the primary key; select another primary first. Success is
  • Delete UsersPermanently queue deletion of up to 50 users using exactly one identifier type. Requires users.delete and shares a 20,000 requests/minute rate limit. This cannot be undone; success reports queued coun
  • Duplicate CampaignHIGH IMPACT: request an asynchronous, durable duplicate of a Braze campaign. The duplicate persists until explicitly deleted and can consume workspace campaign capacity. HTTP 202 confirms only that Br
  • Duplicate CanvasHIGH IMPACT: request an asynchronous, durable duplicate of a Braze Canvas. The duplicate persists until explicitly deleted and can consume workspace Canvas capacity. HTTP 202 confirms only acceptance,
  • End Live ActivityIRREVERSIBLE: end an SDK-registered iOS Live Activity with a final ContentState. An optional past dismissal_date removes it from the UI immediately. Requires messages.live_activity.update. HTTP 201 co
  • Get Send AnalyticsGet up to 100 daily analytics points for a tracked send from an API campaign. Braze retains send analytics for 14 days after the send and attributes campaign conversions to the most recent send_id rec
  • Identify UsersAssign external IDs to alias-only, email-only, or phone-only Braze profiles, merging into an existing identified profile when applicable. This is irreversible when a merge occurs: the source alias-onl
  • Merge UsersAsynchronously merge up to 50 Braze source profiles into retained target profiles. Each completed merge is irreversible: the source profile is removed after its data is transferred to the retained tar
  • Remove Deprecated External IDsPermanently remove up to 50 deprecated Braze external IDs. Requires users.external_ids.remove and is limited to 1,000 requests/minute. Primary IDs cannot be removed; inspect removal_errors because val
  • Remove Hard Bounced EmailsHIGH IMPACT: remove one to 50 exact addresses from both the Braze bounce list and the email provider's bounce list, potentially making them deliverable again. Revalidate ownership and deliverability f
  • Remove Invalid Phone NumbersHIGH IMPACT: remove one to 50 exact E.164 numbers from Braze's invalid list so they can be revalidated and may receive SMS again. Confirm number ownership and deliverability first. Success is rejected
  • Remove Emails From Spam ListHIGH IMPACT: remove one to 50 exact addresses from both the Braze spam list and the email provider's spam list, potentially making them deliverable again. Confirm recipient consent first. Success is r
  • Rename External IDsRename up to 50 primary Braze external IDs, preserving each old ID as deprecated. Requires users.external_ids.rename, is limited to 1,000 requests/minute, logs no data points, and does not affect MAU.
  • Replace Catalog ItemSynchronously replace a Braze catalog item, creating it if item_id does not exist. Requires the immutable catalogs.replace_item API-key permission and shares a 50 requests/minute synchronous item limi
  • Replace Multiple Catalog ItemsAsynchronously replace or create up to 50 Braze catalog items by id. Requires the immutable catalogs.replace_items API-key permission and shares a 16,000 requests/minute asynchronous item limit. Catal
  • Replace Media Library Asset FileHIGH IMPACT: request replacement of the file associated with one exact Braze media-library asset ID using a public HTTP(S) URL. The existing asset ID and hosted URL are preserved only when Braze confi
  • Send Campaign TriggerHIGH IMPACT: immediately request an API-triggered campaign send. Provide up to 50 recipients, optionally intersected with a Connected Audience. Audience-only targeting requires broadcast=true; broadca
  • Send Canvas TriggerHIGH IMPACT: immediately request entry into an API-triggered Canvas. Provide up to 50 recipients, optionally intersected with a Connected Audience. Audience-only targeting requires broadcast=true; bro
  • Send API-Only MessagesHIGH IMPACT: immediately request API-only messages to existing Braze users. Individual targets are limited to 50 combined external IDs and aliases; without individuals you must explicitly set broadcas
  • Send Transactional CampaignHIGH IMPACT: send one immediate transactional email from a Braze Transactional Email campaign to exactly one external-ID or alias recipient; an accepted send cannot be retracted. Recipient attributes
  • Set Global Email Subscription StatusHIGH IMPACT: set the global email subscription state for one to 50 exact addresses, including addresses not yet attached to a profile. Global unsubscribed overrides every subscription group. Success i
  • Set Primary SDK Authentication KeyHIGH IMPACT SECURITY OPERATION: make one exact existing SDK Authentication key the primary key for one exact app. This changes which key new SDK clients should use. Success is rejected unless the retu
  • Set Subscription Group StatusHIGH IMPACT: batch subscribe or unsubscribe up to 50 users in one exact group. Email-only or phone-only calls can affect every profile sharing the identifier; external IDs may be combined with one cha
  • Set Subscription Group StatusesHIGH IMPACT: batch subscribe or unsubscribe users across multiple groups. Each group update must use exactly one of external_ids, emails, or E.164 phones; only external IDs may span email and SMS grou
  • Start Live ActivityHIGH IMPACT: remotely request an iOS Live Activity start for exactly one target mode: up to 50 external users, one Connected Audience, or one segment. Requires Swift SDK push-to-start setup, matching
  • Create and Update UsersAsynchronously ingest Braze attributes, custom events, or purchases, up to 75 combined objects per portable request. Attribute objects can create or update profiles; event and purchase objects are dur
  • Trigger Cloud Data Ingestion SyncHIGH IMPACT: enqueue a sync for an existing Cloud Data Ingestion integration. This can ingest durable user or non-user data and consume data points. A 202 success only confirms acceptance, not complet
  • Update Campaign TranslationsSubmit a durable update request with translation-tag string values for one campaign message locale. This does not publish, launch, send, or prove delivery; read back the translations to verify resulti
  • Update Campaign Trigger ScheduleHIGH IMPACT: durably replace the full schedule for a previously scheduled API-triggered campaign. Omitted local or optimal-time flags do not carry forward. Near send time changes are best-effort, and
  • Update Canvas TranslationsSubmit a durable update request with translation-tag string values for one Canvas step message locale. This does not publish, launch, send, or prove delivery; read back the translations to verify resu
  • Update Canvas Trigger ScheduleHIGH IMPACT: durably replace the full schedule for a previously scheduled API-triggered Canvas. Omitted local or optimal-time flags do not carry forward, and near-send changes are best-effort. Require
  • Update Catalog ItemSynchronously patch one existing Braze catalog item. Requires the immutable catalogs.update_item API-key permission and shares a 50 requests/minute synchronous item limit. The item ID belongs only in
  • Update Multiple Catalog ItemsAsynchronously patch up to 50 existing Braze catalog items. Requires the immutable catalogs.update_items API-key permission and shares a 16,000 requests/minute asynchronous item limit. A 202 response
  • Update Content BlockPersist changes to one existing Braze Content Block by API identifier. This updates stored content only; it does not send or deliver a message.
  • Update Content Block TranslationsSubmit a durable update request with translation-tag string values for one Content Block locale. This does not publish, send, or prove delivery in a message using the block; read back the translations
  • Update Email TemplatePersist one or more changes to an existing Braze email template by API identifier. This updates stored content only; it does not send or deliver email.
  • Update Email Template TranslationsSubmit a durable update request with translation-tag string values for one email template locale. This does not send, schedule, publish, or prove email delivery; read back the translations to verify r
  • Update Live ActivityUpdate an SDK-registered iOS Live Activity without ending it. Requires matching ContentState shape, payload-size compliance, and messages.live_activity.update. An optional dismissal_date updates when
  • Update Message ScheduleHIGH IMPACT: durably update the schedule, documented channel message objects, or both for an API-only scheduled message. The replacement persists until updated, deleted, or sent. Requires messages.sch
  • Update Preference CenterHIGH IMPACT: durably update a Braze preference center's required page HTML and confirmation HTML, plus an optional title, state, or options configuration. Omitted title, state, and options are not sen
  • Update Push CredentialsHIGH IMPACT: replace one app's push credentials for exactly one platform. A bad credential can stop push delivery. Braze documents no endpoint-specific rate limit or public plan gate; the workspace mu
  • Update User AliasesAsynchronously request renaming of up to 50 existing Braze aliases. Requires users.alias.update and shares a 20,000 requests/minute rate limit. A success response confirms acceptance only, not complet
  • Update Webhook Template TranslationsSubmit a durable update request with translation-tag string values for one webhook template locale. This does not invoke, publish, deliver, or prove delivery of a webhook; read back the translations t

Changes wait in Needs you

Changes and sends in Braze are held for a person's approval by default. The approval is recorded, and the action is sent once, never twice, with 10 seconds to undo.

How approvals work

Braze questions

Can an agent change data in Braze on its own?

Not by default. Changes and sends in Braze are held for a person's approval. The approval is recorded, and the action is sent once, never twice, with 10 seconds to undo.

What can an agent read in Braze?

This connector lists 51 read actions. Reads run at once, without waiting for approval.

How does Braze connect?

It connects with API key. Connectors are built and maintained by third-party developers; availability is confirmed during scoping.

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